We help health, fitness and wellness businesses to grow and scale through franchising
Trusted by some of the fastest growing brands in the sector
With over 20 years’ experience in the UK fitness franchise sector, we have the expertise, support, and systems to help health, fitness, and wellness businesses to grow both domestically and internationally.
Empowered Brands is backed by RM Funds which is an alternative asset management business. Founded in 2010, with offices in London and Edinburgh, the firm manages capital on behalf of institutional investors, multi-asset allocators, family offices and retail investors. Since inception the business has transacted in excess of £50 billion of assets, and advised and or originated, structured and managed over £1.5bn of sterling assets and over €700m in European assets.
How to work with us
You can partner with us to grow your health, fitness, or wellness brand across the UK and Ireland through franchising.
You can also own any of our franchise brands through a single- or multi-unit franchise package.
To learn more and enquire about partnering with us, get in touch.
Energie Fitnes High Wycombe Opens 2025
Our Flagship Brand
Energie Fitness
Empowering people to transform their lives
Founded in 2003 with just a single club, Energie Fitness is now a market-leading fitness franchise group with over 80 clubs across the UK, Ireland and Spain, 110,000 members and c.£30m network turnover. Energie is a top ranked fitness chain on Trustpilot.
Our Team
Passionate about service and obsessive about customer results, Empowered Brands is led by a team with over 100 years' experience collectively in building successful businesses.
The highly effective management team consists of innovative entrepreneurs and Chief Executive’s who have a track record of leading very successful enterprises and corporations. They have developed global brands and are experienced in building brand value and in bringing companies successfully to market.
Jonny Cottam
CEO
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Sam Peterson
Finance Director
Carlos Pierce
General Counsel
Richard Smith
COO
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Ashley Lutchmunsing
Head of Performance
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Jamie Southon
Franchise Perfomance Manager
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Matt Roberts
Franchise Perfomance Manager
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Cillian Locke
Franchise Perfomance Manager
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Abbey Little
Head of Consumer Marketing
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Annie Wood
Assistant Marketing Manager
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Nelly Graham
Marketing Executive
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Damian Smith
Graphic Designer
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George Walley
Technical Specialist
Verona Coulter
Head of Franchise Development- Sales
Get in Touch
If you have any questions or want to know more about becoming one of our brands, please get in touch.
Testimonials
News
Check out these articles to learn more about our latest news.
If you’d like more information, get in touch directly.
NEW ENERGIE FITNESS GYM OPENS IN SALTHILL
April, 2026
Energie Fitness continues to grow its presence across Ireland with the new launch of Energie Fitness Salthill, which opened in April 2026.
This latest addition marks another milestone for the rapidly growing network under Empowered Brands, reinforcing Energie Fitness's mission to bring affordable, high quality fitness to communities nationwide.
Salthill, is a significant achievement for franchisees Rory O'Shaughnessy and Harry McCreery, who now celebrate their fifth Irish club opening together within the Energie Fitness network. Their continued expansion highlights their long-term vision and the scalability of the Energie Fitness franchise model. For both, Salthill is about creating a facility that sits at the heart of the local community and provides members with an environment where they can train, connect, and improve their wellbeing.
UBX continues to expand its footprint across the UK & Ireland with two new franchised locations set to open in Kingston and Islington.